Those interested in “going green” have voted for CU’s best green store, which tells customers to “B. Lime.” The environmentally focused store, located slightly north of the heart of downtown Champaign at 12 E. Washington St. carries eco-friendly products, from everyday essentials to cloth baby diapers.
B. Lime offers CU residents a brightly colored, friendly resource for finding green kitchen, home and baby items. Non-toxic cleaning supplies, hand-made soaps, compost bins and biodegradable items are part of the home and kitchen section. The store also carries objects like bamboo kitchen utensils, stainless steel straws, reusable sandwich wraps and water bottles to help customers reduce their impact on the earth, little by little.
“You can almost feel overwhelmed to the point that you feel like what you’re doing doesn’t matter, because there’s so much that still needs to be done,” said Wendi Lindsay, owner of B. Lime. Lindsay opened the store in November 2008 and has since found a welcome place in the Champaign community. She wants to encourage interaction with her customers and make green living easier for them. Her focus is to help community members make small adjustments that make a big change “down the road if enough people do it,” she said.
Opening an eco-conscious store was a natural choice for Lindsay, who has a background in nutrition, and her husband, Bart, who is a personal trainer.
“We’ve always lived a healthy lifestyle with respect for the planet,” Lindsay said. B. Lime is her way of encouraging simple, low-impact lifestyles that maintain a sense of lightness in the face of a serious subject like climate change. “We’re not going to get people focused on doing the right thing unless we make it easy for them. We make it somewhat lighthearted,” she said.
B. Lime currently has modified hours until Dec. 1 while it undergoes some changes. Lindsay is setting up an online store. In addition, much of her time is devoted to her 9-month-old daughter. The changes in her life, as well as requests from customers, have caused a shift in B. Lime’s merchandise. Soon, the store will be more focused on baby and children’s items. Many of B. Lime’s customers and supporters are young moms, and Lindsay has decided to respond to her customers’ requests for change. However, the store will still carry home products and gifts that are great for any age.
For more information of B. Lime’s mission, products and hours of operation, visit

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Amy Harwath

Amy Harwath is a junior in news-editorial journalism with an interest in multi-media. When she's not thinking of story ideas, she's probably thinking about food. Or puppies.

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