So, what exactly is Quibi? If you have been living under a rock or have somehow successfully avoided any ads about the app, Quibi is essentially a new and innovative streaming platform. While the market is rather saturated, from Netflix to Hulu, Apple TV+ to Disney+, Prime Video or HBO Now (you get the point), Quibi offers a reinvented type of streaming platform. Quibi is exclusive to mobile streaming, and all types of content on the app are limited to episodes of 10 minutes or less.
Due to the shortened duration of its content, a Quibi, short for “Quick Bites,” allows users to be informed and entertained on the go. In its early marketing stages, actors and other celebrities, such as Sophie Turner and Chrissy Teigen (both with their own shows on the app), explained to consumers that a Quibi is a noun the app uses for anything 10 minutes or less and promoted the app as something appealing for people who are always on the go.
While Quibi certainly raised some eyebrows (because let’s face it, who wants to pay for yet another subscription?), the app is unique in its format. Quibi launched on April 6, and the app had over a million downloads in just the first week. This type of streaming has drawn people in, and Quibi’s catalog of shows is already varied and adaptable. Since Quibi has such short episodes, audiences can enjoy original stories without much commitment. The app features all genres, from drama to horror, lifestyle, or comedy. It even has miniature weather and news reports.
Perhaps one of the most exciting aspects of the app is all the familiar faces. A-list celebrities and Oscar-winning actors, such as Jennifer Lopez and Christoph Waltz, are all featured in original series. Christoph Waltz and Liam Hemsworth star in a modern adaptation of “The Most Dangerous Game,” and Reese Witherspoon has a nature documentary series called “Fierce Queens.” Other faces you may recognize on the app include Nick Jonas, Queen Latifah and Tyra Banks. Steven Spielberg and Guillermo del Toro have productions on the app. Steven Spielberg’s soon-to-be-released horror series will only unlock on the app after the sun has set in the viewer’s location, which is both intriguing and terrifying.
Even more famous folks are jumping on board the Quibi train, and the creativity of their shows and short-films knows no bounds, making the app a unique way to look at story-telling in our increasingly digital world. Everyone, from models to professional athletes, is joining Quibi, and if any of the previous information has made you go, “Maybe I should check out Quibi!” here is some important data. For now, the free trial is 90 days, and after that, it is $4.99 per month with ads and $7.99 per month for the premium version.
You might download the app solely for some boredom-busting while stuck at home, but you might also get hooked. Several new episodes are released daily, and the app itself, while a bit puzzling at first, has a lot of potential. It is a quick way to access entertainment and can even be educational. Perhaps Quibi is the future of Crash Course content. Even with all the hype, it is okay to be a little confused about yet another streaming platform. There’s no shame in asking “What is a Quibi?”